It’s a common complaint that decor is an essential part of Halloween.
But some people aren’t so sure.
According to a new study, decor is a “critical component” of Halloween, but not the only thing you need to decorate.
“People want to get their hands on decorations,” says Julie Dye, an associate professor of marketing at the University of Texas, Austin.
“I think they’re more interested in the fun of it.”
Dye is a research fellow at the marketing firm Interscope, which was founded by The Walt Disney Company and has produced some of the most popular movies in history.
Dye says people want to see something that’s new and different.
“If you look at the Christmas market, people buy more than anything else.
They want to be surprised.”
So what does a person who isn’t a huge Halloween fan get out of a study like this?
“A lot of it depends on what they’re looking for in a Halloween costume,” Dye says.
“What’s the most interesting?
What’s a little bit scary?
What do they like?”
Dye has some tips for people looking to buy the decorations they want.
“If you want something really exciting, look for things that are really unique and fun,” she says.
The key is to be prepared.
“You can do a lot of things yourself.
Just go with what you’re told,” she adds.